Hasselblad's H-system was launched in 2002 and moved away from the 6x6 format that had become synonymous with Hasselblad cameras. Lenses for the H system are made by Fujifilm rather than Carl Zeiss.

This system incorporates autofocus and auto-exposure, with electronic control for almost all features compared to the mainly-mechanical V series.

Earlier H bodies can accept either film or digital backs, but later models are exclusively digital.