Olympus Optical Co., Ltd. (President: Tsuyoshi Kikukawa) is pleased to announce the introduction of the Ferrari DIGITAL MODEL 2003, a special limited-edition model developed to celebrate Olympus sponsorship of the Ferrari Scuderia Formula One Racing Team. It is the first and only digital camera in the world currently sanctioned by Ferrari S.p.A. Only 10,000 units will be produced, of which 1,000 will be sold in Japan.The camera will be sold by advance order only.

The Ferrari DIGITAL MODEL 2003 is based on the stylish and all-weather µ-20 DIGITAL. It is designed to reflect the beauty and quality that are hallmarks of Ferrari craftsmanship, and is the first digital camera in the world to be officially sanctioned by the Ferrari organization. The body of the camera is finished in distinctive Ferrari Red, and the lens barrier is adorned with the world-famous "Cavallino Rampante - Prancing Horse" logo featured on Ferrari cars and F1 racing machines. When the camera's power is switched on, the built-in color LCD monitor displays the Ferrari name and logo, as well as an image of a Ferrari F1 racing machine. To reflect the fact that this is a limited-edition model with a production run of only 10,000 units, the body of each camera is stamped with its special serial number.

• Lens: Olympus 5.8-17.4mm f3.1-5.2 Zoom (5 elements in 3 groups)
• Sensor: 4MP CCD 1/2.5"
• ISO: 64-250
• Minimum focusing distance: 0.5m (0.2-0.5m Macro)
• Size: 99 x 56 x 34mm
• Weight: 200g